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Agents were ruling out a money transfer provider for large transfers. We traced the error to an outdated article and helped get it corrected.
Agents discounted the company’s own benchmarks. We added independent test results to the product and comparison pages they used to evaluate it.
Agents tied the product’s fit to adopting the full platform. We added a FAQ explaining that buyers could use it alongside their existing security tools.
We study how agents see your market and make decisions. Then we work with your team to test what changes those decisions, put it into practice, and build the experiences that help agents become customers.
Measure how agents describe your business and when they choose it over the alternatives your customers consider.
Investigate why agents rule you in or out, and identify the facts or assumptions your team needs to address.
Use the findings to guide changes to your positioning and offering. Test the changes, help implement them, and study the response.
See which pages agents read and cite with page attribution. Give them answers grounded in your content through AgentDesk.
The tools we build and deploy to understand your AI audience and help agents engage with your business.
Agent AnalyticsSee which AI agents visit your site, the pages they read, and how that activity changes over time.
Try Agent Analytics freeAgentDeskGive visiting buyer agents direct, grounded answers about your business from an agent on your side.
Talk to us about AgentDeskChanging an AI model's mind starts with understanding how it thinks.
Our team comes from AI interpretability, the field that studies why models behave the way they do.
Will JackHow to understand agent perception, research what changes their judgment, and build experiences that serve this new audience.
Explore our studies on how AI agents understand and recommend brands.
Keller MaloneyAI influences buying decisions long before it completes purchases. Brands should treat it as a new audience and market to it across the entire buyer journey.
The Unusual TeamAnswer engine optimization (AEO) is the narrow discipline of making your content retrievable by AI models. What it covers, how it works, where it stops.
The Unusual TeamAI brand monitoring tracks what ChatGPT, Gemini, and Perplexity say about your brand. Here is how it works and what mention counts leave out.