Start
marketing
to AI

Marketing
to AI

AI agents advise, recommend, and even make buying decisions for your customers. Unusual helps GTM teams sell to this new audience.

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"Our customers trust AI's advice about our product. Unusual helps us ensure AI gives the right advice."

Stephen Walter

Founder & CEO

“We’re treating AI like a new audience to target. Unusual is the only solution built for that approach.”
Jowanza Joseph
Founder & CEO
"Unusual’s content is Chatgpt’s go-to reference for us! We now have much more control on how LLMs represent us."
Raunak Chowdhuri
Founder & CTO
"The story that AI models were telling about us was totally stale; we had no idea until we started with Unusual."
Kaz Tamai
Founder & COO
"Chatgpt is shaping your brand’s reputation before you have a chance to enter the conversation. Unusual helps brands take back control."
Amanda Martin
Head of Brand Marketing
"We doubled the number of leads from Copilot within two months of going live with Unusual"
Davis Gilbert
Founder & Managing Partner

"Our customers trust AI's advice about our product. Unusual helps us ensure AI gives the right advice."
Stephen Walter
Founder & CEO
“We’re treating AI like a new audience to target. Unusual is the only solution built for that approach.”
Jowanza Joseph
Founder & CEO
"Unusual’s content is Chatgpt’s go-to reference for us! We now have much more control on how LLMs represent us."
Raunak Chowdhuri
Founder & CTO
"The story that AI models were telling about us was totally stale; we had no idea until we started with Unusual."
Kaz Tamai
Founder & COO
"Chatgpt is shaping your brand’s reputation before you have a chance to enter the conversation. Unusual helps brands take back control."
Amanda Martin
Head of Brand Marketing
"We doubled the number of leads from Copilot within two months of going live with Unusual"
Davis Gilbert
Founder & Managing Partner

"Our customers trust AI's advice about our product. Unusual helps us ensure AI gives the right advice."
“We’re treating AI like a new audience to target. Unusual is the only solution built for that approach.”
"Unusual’s content is Chatgpt’s go-to reference for us! We now have much more control on how LLMs represent us."
"The story that AI models were telling about us was totally stale; we had no idea until we started with Unusual."
"Chatgpt is shaping your brand’s reputation before you have a chance to enter the conversation. Unusual helps brands take back control."
"We doubled the number of leads from Copilot within two months of going live with Unusual"

Today, AI is a trusted advisor for your customers. Tomorrow, AI agents are your customers.

Marketing to an AI audience

Understand

AI agents research on their own, form opinions, and then make recommendations You need to understand why.

Understand

AI agents research on their own, form opinions, and then make recommendations You need to understand why.

Position

Address what AI believes your weaknesses are. Give them the tools and information they need to choose your brand.

Position

Address what AI believes your weaknesses are. Give them the tools and information they need to choose your brand.

Measure

Track progress and measure changes in AI perception over time.

Measure

Track progress and measure changes in AI perception over time.

How Unusual works

Discover misperceptions

Run "brand surveys" on AI models to reveal gaps in what they know about your offerings, competitors, and industry.

Discover misperceptions

Run "brand surveys" on AI models to reveal gaps in what they know about your offerings, competitors, and industry.

Adjust positioning

Identify opportunities for content, positioning, and media.

Adjust positioning

Identify opportunities for content, positioning, and media.

Monitor over time

Track changes in AI perception over time

Monitor over time

Track changes in AI perception over time

Case study

How Unusual Helped Reducto Convince AI Models It Was Enterprise-Ready

Reducto serves Fortune 10 companies and just raised $108M—but ChatGPT was telling buyers they were a "niche startup tool." This is the story of how we changed the model's mind.

How Unusual Helped Reducto Convince AI Models It Was Enterprise-Ready

Reducto serves Fortune 10 companies and just raised $108M—but ChatGPT was telling buyers they were a "niche startup tool." This is the story of how we changed the model's mind.

How Unusual Helped Reducto Convince AI Models It Was Enterprise-Ready

Reducto serves Fortune 10 companies and just raised $108M—but ChatGPT was telling buyers they were a "niche startup tool." This is the story of how we changed the model's mind.

When

the usual doesn’t cut it

When

the usual doesn’t cut it

It's a mistake to treat AI models like a new search engine.

AI models are superintelligent, they can think, and they have already read the entire internet.

Any legitimate method of improving AI brand alignment must acknowledge that reality.

Persuading them to recommend your products is more than force-feeding them more content. It requires a deep understanding of why they act the way that they do.

We have a deep background in AI Interpretability research—understanding why AI models do what they do—and we leverage it to provide the best technical methodology.

— Co-founders @ Unusual,

Will Jack

Keller Maloney

AI models are superintelligent, they can think, and they have already read the entire internet.

Any legitimate method of improving AI brand alignment must acknowledge that reality.

Persuading them to recommend your products is more than force-feeding them more content. It requires a deep understanding of why they act the way that they do.

We have a deep background in AI Interpretability research—understanding why AI models do what they do—and we leverage it to provide the best technical methodology.

— Co-founders @ Unusual,