Answer engine optimization (AEO) is the narrow discipline of making your content retrievable by AI models. What it covers, how it works, where it stops.

AI brand monitoring tracks what ChatGPT, Gemini, and Perplexity say about your brand. Here is how it works and what mention counts leave out.

Nvidia is hiring a Director of Agent Marketing, and the job description names the audience out loud. Versions of this role will spread until marketing to agents is simply called marketing.

Google's Search Console control for opting out of AI Overviews, AI Mode, and Discover AI features is rolling out beyond the UK, making AI visibility an explicit setting.

OpenAI will retire the ChatGPT Atlas browser on August 9, nine months after launch, folding its agentic browsing into the new ChatGPT Work desktop app.

OpenAI adds custom audiences, an account overview tab, suggested ad drafts, a refreshed ad card, and Japan and South Korea targeting to ChatGPT Ads.

OpenAI shipped the GPT-5.6 model family (Sol, Terra, Luna) and a ChatGPT Work agent on July 9 — swapping the default model behind ChatGPT's answers and retiring GPT-5.4 on July 23.

Agentforce Commerce is generally available, with brand shopper agents integrating natively into ChatGPT this month and Google's AI surfaces later this summer.

A synthesis of four research papers from the Unusual.ai research series—37,000+ survey questions against ChatGPT and Claude—and what they imply for established brands marketing into AI commerce.

This guide is the deep dive on how to measure whether AI is making your prospects more likely to convert (advocate) or less likely to convert (detractor).

This week, Google released personal shopping assistants designed to help shoppers "find exactly what they need at exactly the right moment." Here's how that changes marketing.

Brand strategy is changing. The audience is changing; the discipline is maturing around it.