This playbook is for marketing, growth, and revenue operations teams who need to measure AI's effect on their pipeline. It assumes a world in which AI is actively shaping opinions across every channel you run, and increasingly making purchasing decisions directly on behalf of your buyers.

Marketing teams should avoid solutions built on prompt volume data. It's attractive at first glance, but unethical, misleading, and useless.

Marketers are watching their website's referrals from AI models like ChatGPT grow. This makes it easy to think of AI models as an emerging channel. Unfortunately, this view of AI blinds marketing teams from the full impact of AI on their funnel. AI is much closer to a new audience for brands rather than a new channel.

Dev Finley is a career brand strategist and brand marketing expert. In this guest article, he discusses the shortcomings of Generative Engine Optimization and picks AI Brand Alignment as the holistic solution brands need.

Introducing a free and open-source web analytics tool for measuring when AI Agents visit your site.

What does an AI brand visibility tool give you that an AEO/GEO tool doesn't give you?

How should content engineers think about driving AI visibility?

A (mostly) complete list of every prompt-tracking (AEO/GEO) tool currently on the market.