What does an AI brand visibility tool give you that an AEO/GEO tool doesn't give you?

How should content engineers think about driving AI visibility?

A (mostly) complete list of every prompt-tracking (AEO/GEO) tool currently on the market.

See the differences between ChatGPT and Claude and how they affect your marketing.

This guide offers a practical, sensible framework for AI visibility, sometimes called "AEO" or "GEO."

Unusual raises $3.6 million from BoxGroup, Y Combinator, Long Journey Ventures, Instacart founder Max Mullen, Phosphor Capital, and others to help brands understand and change the way that AI models talk about them.

The goal of AI brand alignment is to ensure AI models' view of your brand matches reality. Not to game the models, but to give them accurate, specific information so they can represent you fairly when buyers ask the right questions.

AI brand alignment is the practice of ensuring that AI models talk about your brand in the same way that you talk about your brand.

A number of AEO/GEO tools rely on prompt datasets for "prompt volume." Despite sounding useful, the data is sufficiently broken to render it useless for strategy.

A Chrome extension marketed for privacy and security has been secretly harvesting AI conversations and selling them to data brokers. The extension, Urban VPN Proxy, has over 6 million users and carries Google's "Featured" badge—meaning it passed manual review and met what Google describes as "a high standard of user experience and design."

We ran an experiment over hundreds of thousands of conversations with AI models to determine what kind of content (short form, long form, directories, documentation, etc..) AI models prefer when collecting sources to answer questions. We found that AI models preferred long-form content over more than any other type combined. The implication is that marketers should make information about their business available via long-form content rather than just website pages or landing pages.