Last Updated: October 17, 2025

These Terms of Service (“Terms”) govern access to and use of the services provided by Pacific Intelligence Works, Inc. d/b/a Unusual (“Unusual,” “we,” “us,” or “our”). By accessing or using the Services, you (“Customer,” “you”) agree to these Terms. If you do not agree, do not use the Services. These Terms incorporate any applicable Order Form, Statement of Work (“SOW”), and Data Processing Addendum (“DPA”), as well as our Privacy Policy.

1) The Services

1.1 Overview

Unusual provides an “AI Relations” platform that (a) probes and analyzes responses from third-party large language models about your brand, products, customers, and positioning; (b) surfaces insights and recommendations; and (c) optionally hosts reference content for AI systems on a subdomain you control (e.g., ai.yourdomain.com) or a location we provision (collectively, the “Services”).

1.2 Definitions

  • Customer Content: text, data, images, links, prompts, meeting notes, brand docs, product info, and other materials you or your users provide to or through the Services (including materials we host for you on “Content for AI” pages).

  • Insights/Outputs: analyses, recommendations, scores, drafts, or other content the Services generate or return.

  • Order Form: any ordering document executed by the parties that references these Terms.

1.3 Changes to the Services

We may improve, modify, or discontinue features at any time. If we make material changes that significantly reduce core functionality, we will provide notice.

2) Accounts & Access

2.1 Registration and Responsibilities

You must provide accurate account information and maintain the security of your credentials. You are responsible for all activities under your account.

2.2 Eligibility

You must be at least 18 years old and authorized to bind the Customer entity.

3) Subscriptions, Renewals, Fees, and Taxes

3.1 Subscription Term and Billing

Unless otherwise stated in an Order Form, subscriptions renew month-to-month and auto-renew until canceled. Fees are billed via our payment processor (e.g., Stripe) at the start of each term. Prepaid amounts are non-refundable except as required by law or expressly stated otherwise.

3.2 Cancellations

You may cancel renewal at any time, effective at the end of the then-current term.

3.3 Late Fees; Suspension

We may suspend or limit the Services for non-payment after reasonable notice.

3.4 Taxes

Fees are exclusive of taxes. You are responsible for all sales, use, VAT/GST, and similar taxes (excluding taxes on our income).

4) Customer Content; Hosting; No Sensitive Data

4.1 License to Host and Use

You grant Unusual a worldwide, non-exclusive, royalty-free license to host, reproduce, display, and modify Customer Content solely to operate, maintain, secure, and improve the Services; provide support; comply with law; and as otherwise permitted in these Terms.

4.2 Ownership

Between the parties, you own Customer Content (including any “Content for AI” pages and approved copy). We own the Services and all related IP (software, documentation, and our know-how).

4.3 Your Responsibilities

You are solely responsible for the accuracy, legality, and approvals of Customer Content and any publication or reliance on Insights/Outputs. You agree to review and approve any drafts or recommendations before using them in production or external communications.

4.4 No Sensitive or Regulated Data

Do not upload or provide regulated/sensitive data (e.g., PHI, PCI, precise geolocation, data about children, special categories of personal data) unless a signed addendum expressly authorizes such processing.

5) Third-Party Providers; Models; Subprocessors

5.1 Third-Party Services

The Services may send prompts and context to third-party model providers (e.g., LLM APIs) and use cloud and analytics vendors. Use of third-party services is subject to their terms. We maintain a current list of subprocessors on our website.

5.2 Configuration; “No-Training” Settings

Where supported by a provider, we configure API settings or contract terms to disable provider training on your prompts/outputs; provider policies vary and remain under the provider’s control.

6) AI Output Disclaimers; No Professional Advice

6.1 No Warranty on Outputs; Hallucinations

AI can be wrong. INSIGHTS/OUTPUTS ARE PROVIDED “AS IS” AND MAY CONTAIN ERRORS, INACCURACIES, OR HALLUCINATIONS. UNUSUAL MAKES NO REPRESENTATIONS OR WARRANTIES (EXPRESS OR IMPLIED) AS TO THE ACCURACY, COMPLETENESS, RELIABILITY, OR LEGALITY OF INSIGHTS/OUTPUTS. YOU ARE RESPONSIBLE FOR INDEPENDENTLY REVIEWING AND VALIDATING INSIGHTS/OUTPUTS BEFORE USE.

6.2 No Professional Advice

Insights/Outputs are not legal, medical, financial, or other professional advice.

7) Acceptable Use

You will not: (a) violate laws; (b) infringe IP or rights of publicity/privacy; (c) submit malware or harmful code; (d) attempt to access without authorization, probe, or overload the Services; (e) circumvent technical controls; (f) use the Services to make or support unlawful automated decisions about individuals without required notices/consents; or (g) use scraping or data harvesting on the Services except as expressly allowed.

8) Confidentiality

8.1 Definition

“Confidential Information” is non-public information disclosed by a party that is marked or reasonably should be understood as confidential.

8.2 Obligations

The receiving party will use Confidential Information only to support the relationship, protect it with reasonable care, and not disclose it except to employees/contractors/affiliates and service providers under similar obligations. Exceptions apply for information that is public, independently developed, or lawfully obtained.

9) Privacy; Roles; Data Requests

9.1 Roles

For Customer account data within the Services, we typically act as a processor/service provider to Customer. For our own marketing sites, sales operations, billing, and support, we act as a controller.

9.2 Privacy Policy

Our Privacy Policy describes how we handle personal information.

9.3 Data Subject Requests and Deletion

When acting as processor/service provider, we will assist Customer in responding to data subject requests and will delete or return personal data upon termination per the DPA and your instructions.

10) Intellectual Property; Feedback

10.1 IP in the Services

We and our licensors own all right, title, and interest in and to the Services and related IP.

10.2 Feedback

If you provide feedback, you grant us a perpetual, worldwide, irrevocable, royalty-free license to use it without restriction.

11) Warranties; Disclaimers

Except as expressly stated in an Order Form, the Services and all Insights/Outputs are provided “AS IS” and “AS AVAILABLE.” We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or usage of trade.

12) Indemnities

12.1 Customer Indemnity

You will defend, indemnify, and hold harmless Unusual and our affiliates, officers, directors, and employees from and against third-party claims, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from: (a) Customer Content; (b) your use or publication of Insights/Outputs; or (c) your breach of these Terms.

12.2 Unusual Indemnity

We will defend and indemnify you against third-party claims alleging that the Services (excluding Customer Content, your configurations, and third-party components) directly infringe a U.S. patent, copyright, or trademark, or misappropriate a trade secret. Our obligations are conditioned on your prompt notice and cooperation. As our remedy we may modify, replace, or terminate the affected feature and refund any prepaid, unused fees for that feature.

12.3 Exclusions

We have no obligations for claims to the extent arising from Customer Content, combinations with non-Unusual items, your modifications, or use not in accordance with the documentation.

13) Limits of Liability

13.1 Types of Damages

To the fullest extent permitted by law, neither party is liable for indirect, special, incidental, consequential, exemplary, or punitive damages (including lost profits, revenue, savings, or data), even if advised of the possibility.

13.2 Cap

Each party’s aggregate liability arising out of or related to the Services is limited to the amounts paid or payable by Customer to Unusual for the Services in the one (1) month immediately preceding the event giving rise to the claim.

13.3 AI Output Specific

UNUSUAL SHALL NOT BE LIABLE FOR CLAIMS OR DAMAGES ARISING FROM INSIGHTS/OUTPUTS (INCLUDING HALLUCINATIONS), EXCEPT TO THE LIMITED EXTENT CAUSED BY OUR WILLFUL MISCONDUCT.

14) Suspension; Termination; Effects

14.1 Suspension

We may suspend the Services for non-payment, security risk, or violations of these Terms, after reasonable notice where practicable.

14.2 Termination for Cause

Either party may terminate for material breach if the breach remains uncured 30 days after written notice.

14.3 Termination at Renewal

Either party may elect not to renew at the end of any term.

14.4 Effect of Termination

Upon termination, your right to access the Services ceases. We will, upon request and subject to the DPA, make Customer Content export available for a reasonable period and then delete Customer Content from active systems, subject to legal holds and standard backups.

15) Export; Sanctions; Anti-Corruption

You will comply with U.S. and other applicable export control and sanctions laws and not use or provide access to the Services in restricted regions or to prohibited parties. You will comply with applicable anti-corruption and anti-bribery laws.

16) Publicity

Customer grants Unusual a non-exclusive, worldwide, royalty-free license to use Customer’s name, logos, and word marks to identify Customer as a customer of the Services on Unusual’s websites, product UI, pitch and sales decks, case studies/one-pagers, white papers, social media, conference materials, RFP/procurement responses, and investor communications. Unusual will follow Customer’s reasonable brand guidelines if provided.

Unusual may describe the nature of the engagement at a high level (e.g., industry, product lines, general use cases) but will not disclose Customer Confidential Information, pricing, or non-public results without Customer’s prior written approval.

Quotes/testimonials, detailed case studies naming Customer, or press releases require Customer’s prior written approval (email is sufficient).

Customer may opt out of name/logo use at any time by emailing founders@unusual.ai; Unusual will stop new uses promptly and remove name/logo from Unusual-controlled web properties within 10 business days. For avoidance of doubt, Unusual may retain and continue to distribute historical materials (e.g., already-printed decks, previously posted conference videos) created before receipt of the opt-out, and may keep archival copies.

Nothing in this section creates or implies endorsement by Customer. All goodwill arising from use of Customer’s marks inures to Customer.

17) Beta Features; Free Trials

From time to time, we may offer beta or trial features (“Beta”). Beta is provided as-is without support or warranties and may be discontinued at any time. You assume all risk for use of Beta and agree to provide feedback.

18) Assignment; Notices; Entire Agreement; Miscellaneous

18.1 Assignment

Neither party may assign these Terms without the other party’s prior written consent, except either party may assign to an affiliate or in connection with a merger, acquisition, or sale of substantially all assets (with notice).

18.2 Notices

Notices to Unusual must be sent to founders@unusual.ai with a copy to our registered address. We may provide notices to the email associated with your account.

18.3 Force Majeure

Neither party is liable for delays or failures due to events beyond reasonable control.

18.4 Entire Agreement; Order of Precedence

These Terms together with any Order Form, SOW, and DPA constitute the entire agreement and supersede prior agreements on the subject matter. Conflicts are resolved in the following order: Order Form, DPA, SOW, these Terms.

18.5 Waiver; Severability

Failure to enforce is not a waiver. If any provision is unenforceable, the remainder remains in effect.

19) Dispute Resolution; Governing Law (AAA)

19.1 Informal Resolution

Before filing any claim, the parties will confer in good faith for 30 days after written notice (email sufficient) to attempt to resolve the dispute.

19.2 Agreement to Arbitrate; FAA; Delegation

Except as provided in §19.5, any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved exclusively by binding arbitration administered by the American Arbitration Association (“AAA”). The Federal Arbitration Act (9 U.S.C. §§ 1–16) governs the interpretation and enforcement of this §19.2. The arbitrator—not any court—shall decide all issues of arbitrability, including scope, enforceability, formation, and whether claims are subject to arbitration, to the fullest extent permitted by law. Each party waives the right to a jury trial.

19.3 Rules; Seat; Place; Law; Award

Arbitration will be conducted by a single arbitrator under the AAA Commercial Arbitration Rules (and, if applicable, the AAA Mass Arbitration Supplementary Rules). The seat and venue of arbitration is Wilmington, Delaware; hearings may be conducted by video conference at the arbitrator’s discretion. The arbitrator will apply Delaware law (without regard to its conflicts-of-law rules) to all non-arbitrability issues and may award any relief available in court, subject to the limitations in these Terms. Judgment on the award may be entered in any court of competent jurisdiction.

19.4 Class/Representative Action Waiver

Claims must be brought only in an individual capacity. No class, collective, consolidated, private attorney general, or representative actions are permitted in arbitration or court. The arbitrator may not consolidate claims or otherwise preside over any form of representative or class proceeding.

19.5 Small-Claims and Injunctive Relief Carve-Outs

Either party may (a) bring an individual action in small-claims court; and (b) seek temporary, preliminary, or emergency injunctive relief in court to protect its confidential information or intellectual property pending arbitration.

19.6 Mass-Arbitration Management (AAA)

If 25 or more substantially similar arbitration demands are filed against a party by the same or coordinated counsel, the parties agree that AAA’s Mass Arbitration Supplementary Rules will apply to promote efficiency and fairness, which may include staged filings, bellwether proceedings, batching, and reasonable fee allocations consistent with those Rules and applicable law. The arbitrator(s) may stay non-bellwether claims pending resolution of bellwethers.

19.7 Confidentiality

Unless required by law, the parties will keep the existence of the arbitration, all filings, orders, and the award confidential, except to the extent necessary to enforce or challenge an award or to comply with good-faith disclosure obligations to investors, auditors, or insurers (who must be bound to confidentiality).

19.8 Venue for Non-Arbitrable Claims

For any claim that is not subject to arbitration, the parties consent to the exclusive jurisdiction and venue of the state and federal courts located in New Castle County, Delaware.

19.9 Severability

If any portion of this §19 is found unenforceable as to a particular claim or remedy, that portion will be severed and the remainder enforced to the fullest extent permitted by law. If the class/representative action waiver in §19.4 is found unenforceable as to a claim, then that claim (and only that claim) must be litigated in court and not in arbitration.20) Contact

Pacific Intelligence Works, Inc. d/b/a Unusual

San Francisco, CA

founders@unusual.ai