Why it matters

Search is moving to AI

Search is moving to AI

Website visits are down 15% across the entire internet

Website visits are down 15% across the entire internet

50% reduction in click throughs when a Google "AI Overview" is present

50% reduction in click throughs when a Google "AI Overview" is present

Referrals from ChatGPT growing ~30% per month

Referrals from ChatGPT growing ~30% per month

Unusual helps you win

Unusual helps you win

Get more AI traffic

Unusual makes your website more readable to AI models. This makes it easier for them to find the information they need.

Get more AI traffic

Unusual makes your website more readable to AI models. This makes it easier for them to find the information they need.

Get more AI traffic

Unusual makes your website more readable to AI models. This makes it easier for them to find the information they need.

Get more AI traffic

Unusual makes your website more readable to AI models. This makes it easier for them to find the information they need.

Convert your existing traffic better

With fewer visits, marketers need to figure out how to get more out of their existing website visitors. Hint: they are high intent!

Convert your existing traffic better

With fewer visits, marketers need to figure out how to get more out of their existing website visitors. Hint: they are high intent!

Convert your existing traffic better

With fewer visits, marketers need to figure out how to get more out of their existing website visitors. Hint: they are high intent!

Convert your existing traffic better

With fewer visits, marketers need to figure out how to get more out of their existing website visitors. Hint: they are high intent!

Don't rewrite all of your content

With Unusual, you don't have to write content that strikes a balance between SEO, AEO, and human consumption.

Don't rewrite all of your content

With Unusual, you don't have to write content that strikes a balance between SEO, AEO, and human consumption.

Don't rewrite all of your content

With Unusual, you don't have to write content that strikes a balance between SEO, AEO, and human consumption.

Don't rewrite all of your content

With Unusual, you don't have to write content that strikes a balance between SEO, AEO, and human consumption.

How it works

Make your website serve AI differently than humans

AI bots think differently from humans. Unusual automatically creates a version of your site that is easy for AI to read while letting you keep your existing site for SEO and human consumption.

Easier to read

The easier it is for AI to read your site, the more they will recommend you

Easier to read

The easier it is for AI to read your site, the more they will recommend you

Easier to read

The easier it is for AI to read your site, the more they will recommend you

Easier to read

The easier it is for AI to read your site, the more they will recommend you

Separation of concerns

Your existing content is written for humans. Keep it that way.

Separation of concerns

Your existing content is written for humans. Keep it that way.

Separation of concerns

Your existing content is written for humans. Keep it that way.

Separation of concerns

Your existing content is written for humans. Keep it that way.

Higher conversion

Personalize your website for each human visitor based on their persona.

Higher conversion

Personalize your website for each human visitor based on their persona.

Higher conversion

Personalize your website for each human visitor based on their persona.

Higher conversion

Personalize your website for each human visitor based on their persona.

No extra work

Unusual generates all of the content and keeps it up to date for you.

No extra work

Unusual generates all of the content and keeps it up to date for you.

No extra work

Unusual generates all of the content and keeps it up to date for you.

No extra work

Unusual generates all of the content and keeps it up to date for you.

For LLMs

Host a copy of your site that is easy for AI to read

It’s hard to rewrite all your content to be LLM friendly without making sacrifices for human readers. Let Unusual handle the AI-friendly content and keep it up constantly refreshed and up-to-date.

For Humans

Real-time personalization for each visitor

Unusual delivers personalized content to each visitor based on their company, industry, job title, or based on their apparent interests. Tailor any content—headers, text, images—on your site to the specific visitor.

Integration

Integrates with your existing website or CMS

As simple as dropping a script into your website builder. Unusual integrates with every CMS.

FAQ

In case you missed anything

We're here to answer all your questions.

Do I need to write the content myself?

Can I choose what content gets personalized?

How do I control what the AI says?

How does the AI know what to write?

How does pricing work?

Do you work with website builders?

Do I need to write the content myself?

Can I choose what content gets personalized?

How do I control what the AI says?

How does the AI know what to write?

How does pricing work?

Do you work with website builders?

Do I need to write the content myself?

Can I choose what content gets personalized?

How do I control what the AI says?

How does the AI know what to write?

How does pricing work?

Do you work with website builders?

Do I need to write the content myself?

Can I choose what content gets personalized?

How do I control what the AI says?

How does the AI know what to write?

How does pricing work?

Do you work with website builders?