We ran an experiment over hundreds of thousands of conversations with AI models to determine what kind of content (short form, long form, directories, documentation, etc..) AI models prefer when collecting sources to answer questions. We found that AI models preferred long-form content over more than any other type combined. The implication is that marketers should make information about their business available via long-form content rather than just website pages or landing pages.

Brands rely on comparison content (listicles, X vs Y...) to promote their product. Intelligent AI models can see through thinly-veiled promotional content, which backlashes against the brand. In this article, we describe how to write comparison content that works in the AI age.

Your marketing pages are optimized for conversion. Your blog is optimized for engagement. Your API docs? They're optimized for clarity, completeness, and literal truth. That makes them the most powerful AI marketing asset you have—and most companies don't realize it.